Meet the Florists: Floral Creatives Bringing Their Own Style to Southern California
From artistic installations to meaningful everyday bouquets, meet five florists who remind us just how creative and personal the floral industry can be.
Flowers have a way of bringing people together. Behind every arrangement, wedding installation, and thoughtfully selected stem is someone with a story, a creative vision, and a passion for what they do.
At The Original LA Flower Market, we love seeing the different ways florists bring their ideas to life. Some approach flowers as an art form. Others find inspiration in family traditions, personal experiences, or the simple joy of making someone's day.
Today, we're highlighting five floral creatives who each bring something different to the industry.
the florists
The House of Florals
Meet Lucie, Founder and Creative Lead
For Lucie, founder and creative lead of The House of Florals, flowers are more than decorative elements. They're a medium for artistic expression.
Her approach to floral design draws inspiration from fashion, form, texture, and the relationship between structure and natural growth.
Rather than following traditional arrangements, Lucie embraces imperfect stems, unexpected combinations, and designs that challenge how we typically see flowers.
What makes them unique: An artistic, fashion-influenced approach that celebrates unconventional floral forms and thoughtful design.
Follow her work: @thehouseofflorals
Flonet US
Meet Natalia Ponomareva
For Natalia Ponomareva, the love of flowers began long before she became a florist.
As a child, she spent time exploring her grandmother's garden, surrounded by plants, petals, and the beauty of nature. Those early experiences helped shape a passion that eventually became her life's work.
Today, Natalia is the creative force behind Flonet US, a flower business with more than a decade of history.
Beyond designing arrangements, Natalia shares her knowledge through workshops and community activities, helping others discover their own appreciation for flowers.
Follow her work: @nataliaaponomareva & @flonet.us
Erlie Blooming - Creating Flowers With Meaning
Meet Erlie, Founder of Erlie Blooming
Sometimes, starting a floral business begins with taking a chance on yourself.
That's exactly how Erlie Blooming came to life.
With encouragement from family and friends, Erlie turned her love for flowers, creativity, and color into a floral business serving Los Angeles, Orange County, and the Inland Empire.
But her connection to flowers goes much deeper.
Erlie credits her grandmother and mother for inspiring her creativity. As a tribute to the women who helped shape her passion, she incorporates marigolds into her business logo and floral designs.
From the first conversation to the final arrangement, she values the care and attention that go into every order.
Follow her work: @erlieblooming
Jungle Bloom - Finding Whimsy in Everyday Life
Meet Noe Brewster
Not every creative journey follows a straight path, and that's part of what makes it interesting.
Noe Brewster, the creative personality behind Jungle Bloom, brings together an appreciation for flowers, fashion, and everyday inspiration.
A teacher, digital creator, and part-time florist, Noe shares a creative perspective that encourages people to explore their interests and find joy in the ordinary.
Through Jungle Bloom, Noe celebrates curiosity, personal style, and the little details that make everyday life more interesting.
It's a reminder that floral creativity doesn't have to fit into one category. Inspiration can come from what we wear, what we discover, and the things that make us happy.
Follow along: @junglebloomxnb
The Nature of Things - Wildly Romantic Floral Design
A Mother-Daughter Floral Design Team
At The Nature of Things, floral design is a family affair.
This Southern California floral business is led by a mother-daughter team with a shared passion for creating beautiful, expressive arrangements.
Known for their wildly romantic floral style, The Nature of Things specializes in designs that feel natural, abundant, and full of movement.
Their work extends beyond traditional bouquets to include weddings, private celebrations, corporate events, customized floral gifts, and educational floral experiences.
Their work demonstrates how flowers can transform a space, create an atmosphere, and bring a personal touch to life's celebrations.
Follow their work: @thenatureofthings
Different Styles, One Shared Love for Flowers
What makes the floral industry so interesting is that no two florists approach their craft in exactly the same way.
Some find inspiration in art and fashion. Others draw from childhood memories, family traditions, or the beauty of everyday life.
Each brings a different perspective, and that's what makes the floral community so special.
At The Original LA Flower Market, we're proud to be part of a community filled with talented floral professionals, independent designers, and creative entrepreneurs.
Whether you're an experienced florist, someone beginning their floral journey, or simply a flower lover looking for inspiration, there's always something new to discover.
Visit The Original LA Flower Market
Come explore fresh flowers, discover seasonal varieties, and find inspiration for your next floral creation.
Market Hours: Monday–Saturday, 5 AM–1 PM
Instagram: @theoriginallaflowermarket
Are you a florist with a story to share? We'd love to hear from you! Connect with us on Instagram for a chance to be featured in a future community spotlight.