Bloomin' News




Flower Powered Since 1949

Leave it to Southern California’s floriculture industry to cultivate and support a trade
publication that’s as engaging as it is timely and informative. But that’s precisely what
Bloomin’ News is, and has been, for over 60 years.
Published quarterly, Bloomin’ News regularly serves up its own down-to-earth take on
industry news and topics to more than 5,000 growers, wholesalers, vendors, retail florists,
designers, event and wedding planners.
Amazingly, this popular publication covers local, regional and even global
happenings, while also keeping the industry connected to its past, present and future.

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For more information about Bloomin' News, please visit the official website.

Any local floral industry veteran can attest that, over the past half century, the close knit Hasson family has firmly established itself in the Los Angeles metro flower industry.

Any local floral industry veteran can attest that, over the past half century, the close knit Hasson family has firmly established itself in the Los Angeles metro flower industry.

Michael and Tricia Macres have a lot to say about longevity. Marces Florist, their business at the corner of Fifth and Broadway in Santa Ana, has welcomed customers and made impressive civic contributions since 1935...

Now we know why floral designers and florists say they 'love' to shop at the Original Los Angeles Flower Market. In our research, for this story, we walked the aisles of the Market and quickly found friendly faces and helpful tips

If it can be imagined, it can be done. That’s an amazingly empowering philosophy for a florist with 500 square foot space. But it’s that strong belief – that anything the customer requests can be achieved – that has led Chris Matsumoto from that small flower shop of 30 years ago to the 13,000 square foot work space, where he now designs for events of all sizes from coast to coast.